Set up
Domain, site, contact form, email address, analytics and the SEO basics. Built from a conversation about your work, not a template you have to fill in.
“I'm a freelance illustrator in Leipzig, mostly editorial and packaging.”
For freelancers · Early access
Your website and marketing, run by talking to it.
Citizen Sheep sets up a freelancer's site, email and marketing basics in days, then hands you the controls. Change anything by saying it in plain English. No CMS to learn, no tickets to raise.
Swap the hero photo for the one from Tuesday
Your site · stagedDo it
Three things, done properly.
Most freelancers don't need a marketing department. They need a site that exists, a way to change it without a weekend, and a sense of what's working for people like them.
Say it
Every asset you own, changed by describing the change. Pages, images, copy, forms, the newsletter. You approve, it ships.
“Add a testimonial from Anna to the homepage and make the contact form ask for a budget.”
Learn from the flock
What other freelancers in your line tried, and what actually brought in work. Patterns, not gossip. Borrow what fits, ignore the rest.
“What are other photographers doing on their pricing pages?”
Why a sheep
Independent, not alone.
Going freelance is a vote for doing things your own way. Then you spend the first year rebuilding what every other freelancer already worked out: the site, the pitch, the follow-up email, the pricing page nobody reads.
Sheep get a bad name for following. But a flock is also how a hundred individuals share what one of them learned. Citizen Sheep is that: you keep your name on the door, and you stop learning everything the hard way.
How it works
The order matters, which is why it's numbered. The build happens once; the talking happens for as long as you like.
1
Tell us about your work
A 30-minute conversation. What you do, who for, what you have already (a logo, a folder of photos, a half-finished Squarespace).
Day 12
We build the base
Site, domain, email, forms, analytics, the SEO groundwork. You review it as a real site, not a mockup.
Days 2–53
You talk to it
From then on, every change is a sentence. You say it, you see it, you approve it. When you get stuck, the flock has probably been there.
OngoingFrom the blog
Notes on running a one-person business without running yourself into the ground. All posts